Verallia is strengthening its environmental strategy and is partnering with PUR Projet in a carbon offset program to plant more than 500,000 trees. Committed for several years to reducing its environmental footprint, the Group has signed a partnership with PUR Projet to set up a carbon offsetting program.
It is based on two distinct mechanisms: a climate program in Latin America and a programme for the environmental integration of Verallia's production sites into their environment and territory.
The climate program will offset 1% of the Group's emissions each year and plant more than 100,000 trees per year for five years.
The project to integrate the Group's production sites will consist, for example, in reforesting the sites or in initiatives to promote biodiversity.
Commenting on the signing of this partnership, Michel Giannuzzi, Chairman and CEO of Verallia, said: "We are pleased to partner with PUR Projet, a company renowned for its expertise in climate issues and its approach based on creating shared value. Our priority at Verallia remains the reduction of CO2 emissions from our installations, for which we are constantly striving, but with this carbon offsetting program, we wish to go further in our contribution to the fight against climate change while supporting the socio-economic development of local communities.”